Why Weekends Are a Great Time for Brands to Lift Their Instagram Engagement

New data shows the rate of likes, shares and comments jumps

Lazy weekend days are the best time to capture the attention of Instagram users, per research that social marketing vendor Later.com completed on Tuesday. The vendor generated the data from around 1 million brands, agencies, social consultants and small-to-medium-sized businesses.

“According to our data, post rates slightly decrease on weekends since a lot of people, specifically businesses, don’t tend to post as much,” said Matt Smith, Later.com founder. “This presents an opportunity to rise up the algorithm faster due to decreased competition.”

His

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in