Why UnderArmour Got Too Big for Team USA's Olympic Britches

speed skaters

A good craftsman never blames his tools. Unless you skate for Team USA. 

Athletic wear companies are always trying to trick up uniforms. Look at the Oregon Ducks as Nike’s petri dish. Adidas is bringing the catchy Zebra look back. And then there’s UnderArmour, which looks like they drop a hit of acid before they take it to the drawing board.

They make great stuff. I own several shoes and suits of theirs. Suffice to say, I’m not alone so Team USA thought it would be a great idea to get the company to help Team USA speed skating to “protect this house.”

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