The boom in livestreaming apps has already created a new type of video creator that churns out real-time content on the fly at events. Now brands are figuring out how to work with these apps.
During this weekend's TomorrowWorld electronic music festival in Chattahoochee Hills, Ga., three popular social personalities—Gary Rojas, Esa Fung and Scotty Sire—are testing out a new livestreaming app called Stre.am.
The hope is that the combined followings from the three creators' Vine and Snapchat accounts will build enough buzz leading up to the three-day festival that their fans will download Stre.am.
"These guys are going to be new to Stre.am
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