Why the Redskins Lost PR Points by Hiring Burson-Marsteller
FULL DISCLOSURE: I am a proud former Burson employee.
That said, the Washington Redskins lost whatever integrity they had left when they hired Burson-Marsteller yesterday. Don’t get me wrong, the hire made sense. If B-M is known for anything, it is a powerful one-two combination of public affairs and crisis communications.
Those are two things that team and its thick-headed owner sorely need.
The problem is that Redskins owner Daniel Snyder didn’t hire them to help his football team do the admirable thing.
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