Why The Harlem Shake Must Dance Alone
Poor Psy. His meteoric Gangnam Style rise to superstardom is ancient history. Where was he from again?
Pop culture, which has the attention span of a squirrel on amphetamines, is all about the Harlem Shake right now. You know, that YouTube sensation that combines electronic music from Baauer with clips of people gyrating in costumes. It’s addictive and has spawned countless imitators and millions of YouTube views.
PR professionals have a Pavlovian response to anything popular. Understanding the public is what we do.
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