Why Staples Employee's Ill-Timed Tweets Are No Big Deal

While many brands focus their public relations strategies on demographics, messaging and marketing, the tremendous PR power of employees is often undervalued–or overlooked entirely.

The public is all too familiar with customer service horror stories, which can lead to us to both boycott the brands in question and encourage our friends and family to do the same. Smart brands teach their employees both the skills they need to do their jobs and the important intangibles—the “values”, if you will—that define a brand.

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WORK SMARTER - LEARN, GROW AND BE INSPIRED.

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