Why Recycle? Because Your Trash Has Big Dreams, Says New Campaign
Did you know that your soda can aspires to become part of a sports stadium and your empty plastic bottle dreams of contributing to an ocean-side park bench? Well, they do, and you can help them reach their lofty goals by doing one simple thing: recycling them.
At least that’s the message sent by Pereira & O’Dell‘s new pro-bono campaign for the Ad Council and Keep American Beautiful, “I Want to Be Recycled.”
The PSA featuring the bottle opens with the evocative line, “They said I couldn’t dream.
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