Why Newsweek/Daily Beast Merger Might Make Sense

The likelihood of a Newsweek/Daily Beast merger is “increasing” says the WSJ, for a couple of reasons.

One: Newsweek’s new owner, Sidney Harman, claims he’s not trying to make money, just turn the magazine around.
Two: Having Tina Brown as editor would “would provide an infusion of talent and buzz for a magazine that’s been struggling to exceed 60 pages.”
Three: The Daily Beast is expected to lose $10 million this year. (Ouch!) Newsweek would give the website a global print platform.

Add

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in