Why Life Insurance? MassMutual Answers On Facebook
Insurance have used Facebook to promote their offerings for a while now, but MassMutual is bringing the children into it.
Insurance companies have been using Facebook to promote their offerings for a while now, but MassMutual is bringing the children into it.
The company launched a new awareness program on Facebook called “Why Life Insurance?”
It uses children in humorous videos to reinforce the importance of life insurance.
Ad agency Mullen teamed up with MassMutual on the mix of videos, interactive tools, and informative content, which target the reasons people often go without life insurance, including a reluctance to discuss death, financial priorities, and the belief that it is too expensive.
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