Social Shopping Site OpenSky Starts Over

OpenSky has grown since the change without any marketing efforts. In a time space of a few weeks or more, the site holds 200,000 members and one million unique visitors. Those members have created 800,000 connections; they follow on average 4 curators each. Tailoring 50 notable curators instead of 5,000 bloggers, the site is selling hundreds of thousands of dollars worth of product each week.

The last time I posted about OpenSky was in April when it re-launched from an affiliate site promoting 5,000 bloggers’ products to a celebrity site promoting a handful of celebrity recommended products.

CEO John Caplan had decided to start over with a slightly different concept dealing with “a social network for commerce.” Today, OpenSky curates 50 celebrities from chefs like Bobby Flay and Tom Colicchio to supermodel Veronica Webb.

OpenSky has grown since the change without any marketing efforts.

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