The 2016 Summer Olympics, which ceremoniously kicks off tonight, are sure to have a consistent flow of buzzy moments, many of which will involve the event's 12 official brand sponsors. But which companies are coming into the Games with a ton of momentum?
Tubular Labs looked at online video results from the last 90 days when it comes to Rio Olympics posts, and the tech vendor discovered there have already been more than 1 billion views on social media feeds. These include Facebook's 586 million views (21,400 videos), YouTube with 552 million views (31,200 videos) and Instagram's 29.9 million views (10,300 videos).
According to Tubular Labs' numbers, Olympic videos on Facebook are averaging 27,383 views per post, while YouTube's average 17,692 views and Instagram reels in an average of 2,902 views.
At any rate, here are the five brands that have garnered the biggest share of social views for the forthcoming Olympiad, per Tubular Labs. We've also embedded one of each of the marketer's buzziest clips to date below:
1. Samsung Mobile: 54.6 million
2. Visa: 45.2 million
3. Nissan: 27.9 million
4. Gillette: 27.6 million
5. Vevo, starring Katy Perry: 27.3 million