Why GM Turned on Facebook - and Why Social Media Users Are Doomed, Anyway
When GM pulled a $10 million ad campaign from Facebook, the industry shuddered at what that might mean for the rest of the social media ecosystem. It's expected that venture-backed companies, especially those that are publicly traded, will figure out a sustainable way to earn revenue. But that's not to say that social media sites are selling out their users without a fight.
When GM pulled a $10 million ad campaign from Facebook, the industry shuddered at what that might mean for the rest of the social media ecosystem. It’s expected that venture-backed companies, especially those that are publicly traded, will figure out a sustainable way to earn revenue. But that’s not to say that social media sites are selling out their users without a fight.
AdAge reporter Cotton Delo was able to dig up some dirt on how GM and other brands have reacted to Facebook’s advertising policies through the years.
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