Why Germans Prefer Facebook Over Studiverzeichnis
Facebook's continued growth in Germany at the expense of Studiverzeichnis, or StudiVZ, looks a lot like how MySpace has been declining.
I’ve been going back and forth with the editor of our sibling blog, AllFacebook.de, about how the 17.9 million German users of Facebook have migrated from using Studiverzeichnis, or StudiVZ for short.
Both in Germany and here, Facebook didn’t come first, but people migrated to the Palo Alto-based social network after first using other sites. The main difference: the migration started in the U.S. before Europeans started cutting over on their own.
Here we had Friendster and MySpace each have some time in the limelight before losing luster (euphemism!).
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