Earlier this year, Gannett held its first investors meeting in New York, where company executives focused on local digital marketing services as a critical part of their strategy moving forward. As John A. Williams, president of Gannett Digital Ventures, put it, digital “is a big pot of money that’s going to grow and grow a lot more quickly than any other area of marketing and advertising.”
To capitalize on that growing pot, the struggling newspaper firm has been slowly building up a digital services portfolio over the past half decade; Gannett’s Digital Marketing Services group already houses local retail marketing platform ShopLocal and digital advertising company PointRoll, and now it’s added social ad firm Blinq Media.
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