Why Does Matt Kassel Hate Big Butts?

URGENT question for The New York Observer‘s Matt Kassel: Why do you hate big butts? What did they ever do to you?

Late Thursday afternoon — STOP THE PRESSES — Kassel, clearly assigned to the Butt Patrol beat, wrote us an “urgent” email requesting information about whether our own Eddie Scarry’s  planned to cover “big butts” at the upcoming White House Correspondents’ Dinner. There is no plan for Eddie to do that. But Kassel, being the ace reporter that he is, anticipated (good reporters do this by the way, they anticipate things BEFORE they MIGHT, MAYBE but HAVEN’T happened yet) that Eddie might have big butts on the brain.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in