Why Denuo Keeps Refreshing

NEW YORK When Publicis Groupe new-media consultancy Denuo set up shop in early 2007, it chose a Latin word meaning “afresh.”
 
Since then, it has lived up to its mantra, regularly shifting its focus, structure and operations. This, said CEO Rishad Tobaccowala, is keeping with Denuo’s charter to be nimble and flexible — and try new things based on what’s working and what’s not.
 
“One of the key things in our model is we truly believe this is something we’d continuously iterate,” he said.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in