It’s official. Voice has hit its hype cycle.
Marketers and industry thought leaders have outwardly squabbled over its importance and implications, voice-powered devices have been hacked, experts in natural language processing have been hired and machine learning is a new focus for optimizations. More so than with any new offering of the past 20 years, understanding the forces at play behind the voice movement will be critical for any brand or agency hoping to tap into its power.
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