Why Coca-Cola Pulled Its #MakeItHappy Campaign
The company handled this fairly well
Coca-Cola‘s #MakeItHappy campaign seemingly began with the best of intentions — to make the internet a happier place by turning hateful or negative tweets into cute pictures made of ASCII code.
They even did so with one of the tweets from our sister site AgencySpy:
@reidsplace We turned the hate you found into something happy. RT to make people 🙂 http://t.co/YJx4vLgfJf pic.twitter.com/inMA0S79aW
— Coca-Cola (@CocaCola) February 2, 2015
The idea was for people to tag upsetting tweets with the #MakeItHappy hashtag, allowing Coke to auto-edit them into cutesy images.
But as Progressive, the Patriots, and so many more have taught us, automation is not your friend on Twitter.
The
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