Why Brands Are Already Looking at Google Glass, and Why Apple Should Be Worried

Experts say product could kill smartphones, alter marketing landscape for years to come

Will Google Glass kill the smartphone? Reinvent gaming? Steal the second screen from tablets? Alter the marketing and shopping landscape entirely? Probably not completely, and not all at once (since the device won't be commercially available until next year). But experts predict that the new product could be a game-changer along the lines of the iPhone—one that could send shockwaves across the entertainment, advertising, commerce, media and gaming worlds.

Take smartphones, for example. After observing a video released by Google today, a clip which showcases the digitally-enhanced headwear’s technological advancements, some industry players contend that if consumers take a shine to Glass the device would challenge iPhones, Androids, etc.

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