It wasn't that long ago that Mobile World Congress was known only within telecommunication circles as an annual must-attend conference. But with smartphones and tablets now at the center of the marketing world, the event has become a major draw for Madison Avenue's top creative shops that are looking to learn about the nitty-gritty world of mobile technology and how people are using multiple devices.
Roughly 100,000 people plan to attend the five-day conference in Barcelona, Spain, this year, up from 93,000 last year.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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