Omnicom Media Group held a party for its clients and bigwigs at Hyde Bellagio to kick off this year's Consumer Electronics Show. Adweek caught up with host Daryl Simm, chairman and CEO, who firmly believes the Internet of Things—and the connections it enables that were unheard of just a few years ago—holds huge potential for his clients, even if it still needs to mature some more. Simm also drew a parallel to CES itself, which has become a powerful connector of people at the beginning of the year.
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