Who's Getting the 'Sex' Bump?
(Bradshaw, Big, and Timmy Woods bag via WSJ)
The Sex and the City movie defied expectations and bad reviews this weekend, as fans turned out in force for the guilty pleasure-fest, creating an almost insta-classic.
Which brands got the Sex PR bump? Who tried to hitch a ride via commentary and tie-ins? According to Reuters, eight companies cut promotional deals, with New Line Cinema calling it the “Super Bowl for women”.
Here’s a survey of the blogs and press releases:
New York’s TheCut blog has a round-up
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