(Bradshaw, Big, and Timmy Woods bag via WSJ)
The Sex and the City movie defied expectations and bad reviews this weekend, as fans turned out in force for the guilty pleasure-fest, creating an almost insta-classic.
Which brands got the Sex PR bump? Who tried to hitch a ride via commentary and tie-ins? According to Reuters, eight companies cut promotional deals, with New Line Cinema calling it the “Super Bowl for women”.
Here’s a survey of the blogs and press releases:
Skyy Vodka got together officially with Houlihan’s to offer Sex cocktails. Some papers actually wrote about it
Searches of ‘Sex and the City’ and Jimmy Choo turned up 211 hits; Manolo 1,466 hits; Timmy Woods, 29; Mercedes, 180