Whoops: Irish Bank Promo Misquotes James Joyce

Since Friday is payday for many folks, we thought we’d share this funny cash-themed promo faux pas.

Ireland’s Central Bank has learned a valuable PR lesson: When trying to garner public favor and interest by honoring one of your country’s greatest literary figures with a limited edition coin, please, for the love of all things bookish, try not to misquote him.

On Wednesday, the bank announced the launch of a limited-edition ten euro coin to honor James Joyce, which features a portrait of the author and a quotation from his world-famous epic Ulysses.

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