Whole Foods Uses Facebook, New Year’s Resolutions for Charity

Whole Foods Market, the Austin-based health food grocery store, launched a new Facebook app today in hopes of both encouraging and benefiting from users’ New Year’s resolutions to be healthy and contribute to charity.

The app, This is my year to…, is part of a partnership between Whole Foods, Health Magazine and Odwalla to raise awareness (and money) for three non-profits by awarding each a $10,000 donation, and an additional $10,000 for the group that receives the most votes from app users.

The

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