WhoDoYou Puts Authenticity Into the Online Recommendation System
Consumers are becoming more skeptical about online reviews. WhoDoYou uses social conversations to provide recommendations for local service providers.
Word of mouth has long been heralded as the best form of marketing. So when the user-generated content era gave rise to customer reviews, it seemed like a win for consumers and businesses.
According to WhoDoYou founder and CEO Yoav Schwartz, the online review system is flawed. Not only is the system easily gamed, he said, it’s hard for people to get quality information on local service providers. Indeed, a recent study from Maritz research indicated that 40 percent of people who read online reviews are becoming increasingly skeptical because of the increasing prevalence of fake reviews.
“Meanwhile, millions of genuine referrals are shared between friends each year through social networks like Facebook and Twitter,” says Schwartz.
WhoDoYou,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in