Who Won the Battle of March Madness Brands?

Nationwide and AT&T duked it out for No. 1

College basketball concluded another memorable, 68-team, three-week tournament best known as March Madness. And while hoops fans were entertained last night by the championship game, with Duke defeating Wisconsin 68-63, a battle was ensuing on the court of branding.

AT&T took on Nationwide for the title of best March Madness brand—well, as long as you are willing to play along a little bit.

Two weeks ago, 4C Insights created a fun Sweet 16 bracket—with seeds one through 16, just like in collegiate hoops.

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