Who Is Rakuten? 'The Amazon Of Japan' Says Kobo CEO
Last night Canadian eBook company Kobo announced that they were being acquired by Japanese e-commerce company Rakuten in a $315 million cash deal. Who is Rakuten and what does this mean for Kobo? Founded in 1997 as an online shopping mall, the company sells pretty much anything you can imagine. This includes books, baseballs, bridal gowns and plane tickets. No wonder their website claims to be, “Japan’s No. 1 Shopping Site.”
Kobo CEO Michael Serbinis, described the company as “the Amazon of Japan,” with a $15 billion business and more than 50 million customers worldwide.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in