White Paper: 10 Ways To Do More With Less
(More with less, via SavageChickens)
The press release distribution service Marketwire issued a white paper to help companies navigate the troubled waters of slashed communications budgets titled: “Top 10 Strategies for Boosting ROI Despite Shrinking Budgets and Dwindling Resources”. Indeed.
Much of the advice hinges on making the most of web2.0 and SEO (with press releases, of course) in the thorough 21-page paper. Also included is some sound advice on squaring marketing with sales, and PR with IR.
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