White House Posting "Talking Points" on Blog Daily; What Are The Implications for PR?

The White House is now posting the administration’s communications focus, along with talking points, daily on the Whitehouse.gov blog. In the first post today, White House Online Programs Director Jesse Lee wrote, “It’s no secret that institutions of all stripes focus their communications on certain messages day to day. We thought it would all be a little more open and transparent if we went ahead and published what our focus will be for the day, along with any related articles, reports or documents.”

Has this ever been done before, and what are the implications for PR?

“It makes a lot of sense and I’m not aware of it ever being done before,” said Don Goldberg, partner at D.C.-based

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