Whisper now has 20 million monthly users, which is twice as many as the anonymity-based messaging app claimed in May. What's changed since that last batch of user data? The three-year-old company's chief competitor, Secret, shut down in April, so it stands to reason that a healthy number of Secret users have since gone over to supplement a positive Whisper narrative that gained steam throughout 2015.
And the Los Angeles-based startup has been attracting advertisers. Two weeks ago, Disney/Pixar orchestrated a five-day campaign on Whisper for the animated movie The Good Dinosaur.
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