Whip Your Website Into Shape to Improve Your Pitch Acceptance Rates

Professional-website-articleIf you’re a freelance writer, you probably link to your personal website in your email signature and social media profile pages. Your site may be a blog on a hosted domain, a page you haven’t updated in months, or it may be a well-executed window to who you are as a writer.

When sending out  pitches, your website can be a make-or-break factor for editors deciding whether to give your story the go-ahead. Establish your trustworthiness and showcase your best work with a professional, well-designed site.

[Carol Tice, freelance writer and founder of several web resources for writers] highlights four main components of a killer website: a homepage, an “About” page, contact info, clips and testimonials. The homepage should clearly and concisely state what you do and how you can help your client, while your About page can delve into the work you’ve done recently. “A lot of people’s About pages start, ‘I first knew I wanted to be a writer when I was five years old.'” Tice says. “This is not what the client wants to know about you — they want to know, ‘Who have you been writing for lately?'”

For more tips, read: How to Create a Writer’s Website That Gets You Work.

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