Point guard Lonzo Ball leads the University of California Los Angeles into its NCAA Men’s Division I National Championship Sweet 16 battle versus the University of Kentucky Friday night, but trending on Twitter has been a family affair in the Ball household of late.
Lonzo Ball has been mentioned 285,000 times on Twitter since Feb. 1, but his outspoken father, LaVar Bell—who claimed that he could beat National Basketball Association Hall of Famer Michael Jordan in a one-on-on matchup—drew 385,000 mentions during that same time period.
Younger
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in