While Most Companies Are On Social Networks, Few Use Them to Maximum Effect: Report
Despite widespread adoption of social media in the corporate offices, most companies do not yet have a mature social strategy, according to a report released today by the Altimeter Group.
Despite widespread adoption of social media among U.S. corporations, most companies do not yet have a mature social strategy, according to a report released today by the Altimeter Group.
Simply being on a couple of social networks is not enough, the report said. Lack of support from executives and training for workers are among the major problems that keep companies from reaping the benefits of social media.
Altimeter Group analysts Charlene Li and Brian Solis based their findings on interviews with almost 698 executives and social strategies at representing 15 companies.
Participants at just over half of the companies surveyed said that top executives were informed and engaged with social strategies.
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