Which Wire Service Generates the Most Pickup?
The debate among PR pros as to which wire service provides the best service and distribution, or “bang for the buck” entered a new chapter this week, with a study released by PR Newswire, claiming the service generates “more media pick-up and higher volume of coverage” than competitors Business Wire, Marketwire and Nasdaq-owned PrimeNewswire.
Among the study findings were, “Press releases distributed by PR Newswire get used by media more often than copy from competing services and generate more clips when they are picked up,” and that “Press releases transmitted by PR Newswire were used 55% of the time, versus Marketwire’s 43% pickup rate, Business Wire’s rate of 38% and a rate of 37% by PrimeNewswire.”
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