Which Titles Have the Largest Mobile Audience?
Affinity releases top magazines on smartphones
For all the talk about tablet and e-reader adoption, smartphones are still one of the ways magazines are reaching sizeable numbers of readers, and in some cases exceeding their print circulation.
About one-third of smartphone owners, or 29 million, use their mobiles to access magazine content, and of 170 measured magazine brands, 19 consistently reach more than 1 million users a month, according to Affinity’s American Magazine Study. By comparison, one in five tablet or e-reader users, or about 10 million, are using those devices to read magazine content.
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