In the battle for digital relevance, three brick-and-mortar department stores are leading the way, according to a new report from L2.
Nordstrom, Macy's and Sears achieved "genius status," the highest of five rankings in the report. Also performing well, in the second-highest "gifted" category, were Marks & Spencer, JCPenney, Bloomingdale’s, Kohl’s, Saks Fifth Avenue, John Lewis, Nieman Marcus, House of Fraser, Debenhams and Net-a-Porter.
The research firm studied how top department stores stack up in terms of e-commerce, mobile and social media and found digital performance varies widely among stores.
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