Now that the advertising industry has dissected which Super Bowl brands nailed and failed TV creative last night, it is probably a good time to take a look at how the Big Game ads stacked up online.
Omnicom-owned Annalect and Optimum Sports measured the total number of online engagements for each of the 71 national ads that ran last night. The findings were assembled with crowdsourcing, creating a score that considers all public information about an online ad's performance—including views, clicks, "likes" and shares on various platforms.
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