Which Publications Have the Most Social Traction? [Infographics]

Fractl analysed social data from more than 200 publications across 11 verticals to discover which publications have the most social media traction, and why.

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Not all social media interaction is created equal. Creative agency Fractl teamed up with BuzzStream, a provider of social media CRM tools, to dig into which digital publications have the most traction and the contributing factors.

The study analysed data from more than 200 publications across 11 verticals, including business, education, entertainment and finance. According to Fractl:

  • 38 percent of all social shares occur on Tuesdays and Wednesdays.
  • Facebook is the king of social platforms, but second-string networks contribute more than 30% of shares in some verticals.
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