Which Lesser-Known Bands Got the Most Social Media Buzz at SXSW?

Headliners may draw the most attention going into the SXSW music festival with a bigger following (and usually a bigger font), but lesser-known groups can still walk away with the most buzz once the festival ends. This year, three bands stood out above the rest.

Headliners may draw the most attention going into the SXSW music festival with a bigger following (and usually a bigger font), but lesser-known groups can still walk away with the most buzz once the festival ends. This year, three bands stood out above the rest.

Social media research firm Fizziology crunched the numbers on what people were saying online after the show (leaving out unrelated topics like album releases and concert dates) and compiled all the data into the visualization below.

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