Which Company Is the Life of the Social Media Party?
Dachis Group index reveals answer (in real time!)
Plenty of social media analytics providers tally up impressions, ranging from Twitter @replies to Facebook likes from consumers, but not many look as closely at a company’s own social media activity. It’s the difference between what consumers say about a brand versus what the brand is saying itself.
Today Dachis Group, a social media agency, publicly unveiled its Social Business Index, a database which analyzes, rates, and ranks the social media activities of 20,000 companies and 26,000 brands.
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