Which Brands Won and Lost the Sochi Olympics on Social Media?

[Via Reuters/Pawel Kopczynski]

The Sochi Winter Olympics are officially over, and the general consensus is that these may not have been the most exciting games in history (though The New York Times theorizes that some refuse to acknowledge their success in order to avoid praising Vladimir Putin).

One of the reasons we weren’t completely compelled is that we were distracted by a very serious political revolution in neighboring Ukraine.

We know who won in terms of medal count (Russia) and who lost in terms of ratings (NBC), but what about all those sponsors? Which brands won the most coverage on social beyond the ones Johnny Weir featured on his Instagram page?

Thankfully, we can now answer that question with this handy infographic from Engagor, which produces a platform for “real-time customer engagement, social media monitoring and analytics”, after the jump.

So the Games’ biggest sponsors got a predictable return on their investment.