Which Brands Create the Most Contagious Content on Social?
The Contagious Index enables companies to use insights from brands that are successful on social to analyse and refine their digital content.
As a marketer, producing consistent viral content, is a sort of holy grail that many strive for. However, creating viral content is complex and often expensive.
So instead of chasing a dream, it may be better to apply real insights in your content creation. To that end, digital marketing agency DigitasLBi and author Jonah Berger teamed up to create a “Contagious Index.”
The contagious index is a metric that focuses solely on person-to-person sharing on Twitter and Facebook.
The purpose of the index is to show companies how to create social interactions consistently through the production of targeted, sharable content.
Berger, author of the bestseller Contagious: Why Things Catch On, said in a release:
The Contagious Index helps companies understand how to win in social.
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