As the Facebook platform continues to grow by leaps and bounds, it’s not surprising that more and more people are receiving invites to become “Fans” of brands from Coca-Cola to your local pharmacy. If anything, these requests have increased in recent months, since Facebook changed features to allow brands to be part of the all powerful “feed” section of the site, essentially giving brands equal standing to that of your actual real life friends.
So, which brands are doing best at utilizing the platform? Adweek‘s Brian Morrissey took a look. Here are the leaders in several categories:
Consumer Packaged Goods: Coca-Cola
Retail: Best Buy
Click through to read Morrissey’s full report and see what these brands are doing to be successful.