Where I've Been Acquired for $3 Million
In my last post I questioned the value of a Facebook application. Later in the evening it was announced that TripAdvisor acquired Craig Ulliott’s application for a whopping $3 million! This is a cost of $1.30 per user. This is pretty phenomenal. Apparently there is still a lot of money to be earned in developing popular Facebook applications. Is this just more hype to pile on top of the existing massive amount of hype? Great times in Facebook land!
This is the largest acquisition of a Facebook application to date.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in