Scott Karp argues that for those that are over 30, email and cell phones make up the majority of their social graph. He is completely right. You won’t see my mom tweeting on Twitter and you won’t see her updating her status on Facebook (even though she now has a profile). My friends that fall into the 30-something crowd aren’t tweeting up up a storm (except for a few social media connoisseurs). Ultimately, Scott Karp has successfully stated the obvious. I would like to pronounce here and now that the sky is blue (when there are no clouds and the weather is nice).
What I think is interesting is how our social graph is changing. Email came about in 1965 and by the 1990s most of us were using email. Compare that to the rate of growth Facebook has experienced in the past year and a half. While most people’s social graph may currently be stored within emails and phone the real story revolves around the shift that is taking place. Focus on what the early adopters are doing and a small portion of that eventually spills into the mainstream.
Scott Karp suggests that most young people are communicating via cell phones. He may be correct but I would surmise that this is shifting drastically. The majority of college users are heavily active on Facebook and once they find a reason to communicate elsewhere (e.g. Twitter), they will. Rather then focusing solely on where the social graph is today I’d like to figure out where it is going and be properly positioned to reap the benefits.
Think of all the application developers that ended up with millions of users on Facebook. Think of all the top social media thought leaders that now have thousands of followers on Twitter. While it’s not the best business strategy to be positioned too far in the future, you should definitely consider making smaller investments in the future because those small investments can ultimately lead to massive success. If you read this blog chances are you are an early adopter. So where is your social graph? Do you think other peoples’ social graph will slowly begin to mimic yours? Are you tired of hearing the phrase “social graph?”