WHERE Is that Zipcar? Find It with Your iPhone

zipcar.jpgZipcar, one of those cool companies that lets you rent cars on-demand by the hour or day, said that there’s a new Zipcar widget on WHERE’s iPhone application to make it easy for iPhone users to find the closest Zipcar.

Folks who download the WHERE location-based app for the iPhone and activate the Zipcar widget can locate the nearest Zipcars as well as reserve one and set up carpools by sharing the chosen car’s location with friends in real-time.

According to Dan Gilmartin, VP of marketing at WHERE parent uLocate, 25% of Zipcar users have an iPhone, which makes them “the perfect audience to benefit from the power and convenience of WHERE,” he said.