Where 12 Huge Brands’ Display Ads Are Dominating the Site [Updated]

AdClarity scanned the entire Internet during the last six months to find out where General Motors, McDonald's, Amazon, Best Buy, Wells Fargo and seven other brands were getting the biggest "share of voice" as advertisers. In other words, the media software and marketing services company unearthed the handful of publishers showing the brands' ads at highest clips.

Interestingly, many ads are landing on websites that don't appear to make a ton of sense. In just one example, three of Wells Fargo’s five biggest "share of voice" sites were from India.

Meanwhile, AdClarity's findings at least partly reveal strategies for the aforementioned retail players going into the holidays as well as the seasonally busy carrier FedEx.

UPDATE: An earlier version of this story wrongly suggested the data was related to ad spend.

1

General Motors

Where General Motors' online ads are dominating

2

Amazon

Where Amazon's online ads are dominating

3

Best Buy

Where Best Buy's online ads are dominating

4

Sears

Where Sears' online ads are dominating

5

McDonald’s

Where McDonald's online ads are dominating

6

Pepsi

Where Pepsi's online ads are dominating

7

FedEx

Where FedEx's online ads are dominating

8

Morgan Stanley

Where Morgan Stanley's online ads are dominating

9

Prudential

Where Prudential's online ads are dominating

10

Wells Fargo

Where Wells Fargo's online ads are dominating

11

Citi

Where Citi's online ads are dominating

12

Nationwide

Where Nationwide's online ads are dominating