When Web Time Is Playtime

With new services coming from companies like Lego and Disney that are aimed right at them, it might be wise to keep some glass cleaner nearby.

These services are increasingly social in nature, places where your children can interact with other children, and they are becoming a central part of the business plans of the people who make TV programs, toys and cereal.

Your child might get a plush toy bearing a code for a free gift on Neopets, or a gift card for a free month on Club Penguin.

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