When the Copy and the Photo Make Your Brain Hurt

We tend to save some of the more obscure, just interesting-to-be-interesting stuff for Fridays, it seems. This time, by way of Andy Rutledge, we found the post “Non-Verbal Communication and the Brain” from the Marketing & Strategy Innovation Blog. It’s all about the connection our brains make with physical appearance and actions, and the words that they’re associated with. And the post ties that into marketing campaigns and print layouts where a failure to match the two leads to a failure in really being able to sell the product.