When It Comes to Web Ratings, It's "Still the Wild Wild West"
NYTs’ Brian Stelter writes about the huge, multi-million visitor discrepancy regarding Hulu.
While Nielsen reported 8.9 million visitors to Hulu in March, another measurement firm, comScore, counted 42 million. Exacerbating the confusion, Nielsen’s numbers for April show Hulu losing audience while still managing to add video views, also known as streams.
The wildly divergent numbers demonstrate the nascency of the market for online video measurement. It’s “still the wild wild West,” said Rob Davis, a leader of the interactive video practice at OgilvyInteractive.
Stelter
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